本文選題：農產品標識　切入點：信息不對稱　出處：《中國農業(yè)大學學報》2015年01期 　論文類型：期刊論文

【摘要】：農產品標識是傳播農產品信息的有效途徑,能夠消除農產品信息不對稱現(xiàn)象。廣東省于2009年率先在我國頒布實施了農產品標識市場準入制度,因而其消費者具有較好的認知基礎。通過對廣州、湛江、東莞和惠州4市消費者進行實地調研,運用二元Logistic回歸模型,重點研究消費者對農產品標識的認識水平以及影響其支付意愿的主要因素。研究結果表明:消費者對加貼標識農產品的認知水平和支付意愿具有正相關性,即認識水平低,支付意愿也低;另外,年齡、收入、文化程度、支付能力和農產品價格也是影響消費者支付意愿的重要因素;其中,農產品價格與支付意愿負相關,其他影響因素與支付意愿正相關。
[Abstract]:Agricultural product marking is an effective way to disseminate agricultural product information, which can eliminate the asymmetric phenomenon of agricultural product information. Guangdong Province took the lead in implementing the agricultural product marking market access system in China in 2009. As a result, its consumers have a good cognitive foundation. Through the field investigation of consumers in Guangzhou, Zhanjiang, Dongguan and Huizhou, the dual Logistic regression model is used. The results show that there is a positive correlation between consumers' cognitive level and willingness to pay for labeled agricultural products, that is, the low level of awareness, the main factors affecting the willingness of consumers to pay for agricultural products, and the results show that there is a positive correlation between the level of cognition and the willingness to pay of labeled agricultural products. In addition, age, income, education, ability to pay and the price of agricultural products are also the important factors that affect consumers' willingness to pay, in which the price of agricultural products is negatively correlated with willingness to pay. Other influencing factors are positively related to willingness to pay.
【作者單位】： 中國農業(yè)大學信息與電氣工程學院;中國農業(yè)科學院農產品質量檢測與標準研究所;
【基金】：教育部人文社會科學基金資助(12YJCZH285)
【分類號】：F322;D922.4
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本文編號：1605849