【摘要】：商標(biāo)作為區(qū)分商品或服務(wù)來(lái)源的標(biāo)記在現(xiàn)代社會(huì)越來(lái)越受到重視,隨著市場(chǎng)經(jīng)濟(jì)的繁榮,商標(biāo)侵權(quán)糾紛日益增多,混淆可能性作為認(rèn)定商標(biāo)侵權(quán)的核心標(biāo)準(zhǔn)應(yīng)受到重視。但司法解釋長(zhǎng)期以來(lái)對(duì)混淆可能性及其認(rèn)定要素的規(guī)定混淆了二者的邏輯關(guān)系,一方面不利于指導(dǎo)司法實(shí)踐,另一方面,對(duì)于完善混淆可能性的認(rèn)定要素形成阻力。且隨著時(shí)代的發(fā)展,傳統(tǒng)的混淆可能性理論已無(wú)法完全解決新類型的商標(biāo)侵權(quán)案件,引入混淆可能性擴(kuò)張理論已成為必然趨勢(shì),但理論界尚未對(duì)引入混淆可能性擴(kuò)張理論達(dá)成共識(shí),使得擴(kuò)張理論下具體的混淆類型沒(méi)有確切的認(rèn)定要素和適用條件,這不利于市場(chǎng)經(jīng)濟(jì)下對(duì)新類型商標(biāo)侵權(quán)案件的規(guī)制。本文將研究混淆可能性及其擴(kuò)張理論,以及理論商標(biāo)侵權(quán)認(rèn)定中的功能,通過(guò)借鑒國(guó)外成熟的混淆可能性理論的司法實(shí)踐,以求完善我國(guó)現(xiàn)行混淆可能性理論在商標(biāo)侵權(quán)認(rèn)定中的適用。本文共分為五部分:第一部分部分系統(tǒng)介紹了傳統(tǒng)混淆可能理論及其擴(kuò)張理論,包括初始利益混淆、反向混淆和售后混淆。第二部分分析混淆可能性理論在商標(biāo)侵權(quán)認(rèn)定中的功能。該部分論證了混淆可能性為商標(biāo)侵權(quán)認(rèn)定的核心標(biāo)準(zhǔn)以及該理論保護(hù)商標(biāo)的本質(zhì)。第三部分研究歐盟和美國(guó)混淆性理論在商標(biāo)侵權(quán)中的司法適用。重點(diǎn)借鑒了美國(guó)的多因素檢驗(yàn)標(biāo)準(zhǔn)和混淆擴(kuò)張理論的司法適用情況。第四部分分析我國(guó)混淆可能性理論在我國(guó)商標(biāo)侵權(quán)認(rèn)定中的立法及司法現(xiàn)狀,重點(diǎn)分析該理論在我國(guó)的司法困境。第五部分提出了完善混淆可能性理論在我國(guó)商標(biāo)侵權(quán)認(rèn)定中的適用建議,包括:厘清混淆可能性理論及其認(rèn)定要素的關(guān)系,提出我國(guó)混淆可能性應(yīng)考量的認(rèn)定要素以及引入混淆擴(kuò)張理論。
[Abstract]:With the prosperity of the market economy, the disputes of trademark infringement are increasing day by day, and the possibility of confusion should be paid attention to as the core standard for the identification of trademark infringement, as the mark that distinguishes the source of goods or services is paid more and more attention in the modern society. However, judicial interpretation has confused the logical relationship between the possibility of confusion and its determining elements for a long time, on the one hand, it is not conducive to guiding judicial practice, on the other hand, it forms resistance to perfecting the identifying elements of the possibility of confusion. With the development of the times, the traditional theory of confusion possibility has been unable to completely solve the new types of trademark infringement cases, and the introduction of the theory of the expansion of confusion possibility has become an inevitable trend. However, the theoretical circle has not reached a consensus on the introduction of the theory of confusion possibility expansion, which makes the specific types of confusion under the expansion theory have no definite identification elements and applicable conditions, which is not conducive to the regulation of new types of trademark infringement cases under the market economy. This article will study the possibility of confusion and its expansion theory, as well as the function of the theory of trademark infringement, through drawing lessons from the judicial practice of foreign mature theory of confusion possibility, In order to perfect the current theory of confusion possibility in the trademark infringement identification of the application. This paper is divided into five parts: the first part systematically introduces the traditional confusion theory and its expansion theory, including initial benefit confusion, reverse confusion and after-sale confusion. The second part analyzes the function of the theory of confusion possibility in the identification of trademark infringement. This part demonstrates that the possibility of confusion is the core standard of trademark infringement and the essence of trademark protection. The third part studies the judicial application of European Union and American confusion theory in trademark infringement. It mainly draws lessons from the American multi-factor test criterion and the judicial application of the confusion expansion theory. The fourth part analyzes the legislative and judicial status of the theory of confusion possibility in the identification of trademark infringement in our country, focusing on the judicial dilemma of the theory in our country. The fifth part puts forward some suggestions on how to perfect the theory of confusion possibility in the identification of trademark infringement in our country, including: clarifying the relationship between the theory of confusion possibility and its elements of identification; This paper puts forward the factors which should be considered in the identification of the possibility of confusion in China and introduces the theory of confusion expansion.
【學(xué)位授予單位】：首都經(jīng)濟(jì)貿(mào)易大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：D923.43

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本文編號(hào)：2469002