發(fā)布時(shí)間：2018-05-30 18:22

  本文選題：商標(biāo)法 + 語(yǔ)言文字��； 參考：《中央民族大學(xué)》2017年碩士論文

【摘要】：商標(biāo)作為一種區(qū)分商品或服務(wù)來(lái)源的符號(hào),在市場(chǎng)中廣泛使用和傳播,商標(biāo)所體現(xiàn)的經(jīng)濟(jì)價(jià)值,即商譽(yù),是經(jīng)營(yíng)者最為重視的價(jià)值。但不可忽略的是,任何符號(hào)(特別是語(yǔ)言文字符號(hào))都承載和蘊(yùn)含一定的交流信息功能與文化價(jià)值,都應(yīng)當(dāng)符合一定的規(guī)范意旨乃至法律要求,商標(biāo)也不例外。在實(shí)踐中,商標(biāo)申請(qǐng)人為了突出商標(biāo)的顯著性,往往設(shè)計(jì)和使用一些標(biāo)新立異的標(biāo)志,在這之中的一部分創(chuàng)新型標(biāo)志就存在著對(duì)語(yǔ)言文字的不規(guī)范使用問(wèn)題。隨著《國(guó)家通用語(yǔ)言文字法》的出臺(tái),規(guī)范語(yǔ)言文字工作在教育、文化等多個(gè)領(lǐng)域內(nèi)加深展開,卻沒(méi)有明確規(guī)定在商標(biāo)法領(lǐng)域內(nèi)如何適用�，F(xiàn)行《商標(biāo)法》在第十條第一款第(八)項(xiàng)籠統(tǒng)地規(guī)定"有害于社會(huì)主義道德風(fēng)尚或者有其他不良影響的"不得作為商標(biāo)使用并注冊(cè),但現(xiàn)實(shí)情況是,在申請(qǐng)注冊(cè)中存在復(fù)雜的不規(guī)范用字與用語(yǔ)的現(xiàn)象,商標(biāo)審查工作因無(wú)嚴(yán)謹(jǐn)合理的標(biāo)準(zhǔn)可供參考,導(dǎo)致很多含有不規(guī)范用字及用語(yǔ)的商標(biāo)流入市場(chǎng),甚至造成商標(biāo)審查結(jié)果相互矛盾的現(xiàn)象。商標(biāo)在當(dāng)今的社會(huì)生活中發(fā)揮著越來(lái)越重要的作用,在傳遞商業(yè)信息的同時(shí)商標(biāo)中的語(yǔ)言文字也會(huì)對(duì)社會(huì)文化秩序造成一定的影響。商標(biāo)中語(yǔ)言文字不規(guī)范現(xiàn)象都有哪些?原因?yàn)楹?規(guī)制這類現(xiàn)象是否具有正當(dāng)性?應(yīng)當(dāng)如何加以改變?針對(duì)上述問(wèn)題,本文將從實(shí)證分析的角度出發(fā),力求論證規(guī)制商標(biāo)注冊(cè)中語(yǔ)言文字不規(guī)范使用的正當(dāng)性、回答商標(biāo)注冊(cè)中的語(yǔ)言文字不規(guī)范的判斷標(biāo)準(zhǔn),從而實(shí)現(xiàn)平衡各方利益,保障文化信息的安穩(wěn)傳承,實(shí)現(xiàn)社會(huì)福利最大化之目標(biāo),并求教于大方。本文共分四個(gè)部分:第一部分的主要內(nèi)容是商標(biāo)與規(guī)范語(yǔ)言文字關(guān)系的概說(shuō),在該部分里闡述了商標(biāo)領(lǐng)域內(nèi)語(yǔ)言文字不規(guī)范使用問(wèn)題的研究背景,并根據(jù)語(yǔ)言文字本身的性質(zhì)將不規(guī)范語(yǔ)言文字使用分為不規(guī)范用字和不規(guī)范用語(yǔ)兩種情況并加以介紹,在分析了商標(biāo)領(lǐng)域內(nèi)用語(yǔ)用字不規(guī)范現(xiàn)象的成因后,對(duì)現(xiàn)有的法律規(guī)定的不足進(jìn)行評(píng)析。第二部分圍繞商標(biāo)法領(lǐng)域規(guī)制語(yǔ)言文字使用的正當(dāng)性展開分析。從正反兩種觀點(diǎn)進(jìn)行分析比較,論證規(guī)制商標(biāo)領(lǐng)域內(nèi)不規(guī)范用語(yǔ)用字的必要性。從《國(guó)家通用語(yǔ)言文字法》看語(yǔ)言文字規(guī)制工作的公法屬性,并從《商標(biāo)法》的立法宗旨中為規(guī)制商標(biāo)領(lǐng)域內(nèi)不規(guī)范語(yǔ)言文字使用行為尋找根據(jù),在此基礎(chǔ)上提出完善相關(guān)法律法規(guī)的建議。第三部分和第四部分是在論證正當(dāng)性的基礎(chǔ)上,展開的關(guān)于商標(biāo)中用語(yǔ)用字問(wèn)題具體判斷標(biāo)準(zhǔn)論證。第三章的主要內(nèi)容圍繞商標(biāo)注冊(cè)的不規(guī)范用字展開。漢字是較為穩(wěn)定和封閉的系統(tǒng),《國(guó)家通用語(yǔ)言文字法》規(guī)定我國(guó)的通用語(yǔ)言文字為規(guī)范漢字,但《商標(biāo)法》及其配套文件對(duì)于規(guī)范漢字的規(guī)定不足而又不能自洽。在實(shí)證研究的基礎(chǔ)上,根據(jù)相應(yīng)的規(guī)范將不規(guī)范用字問(wèn)題進(jìn)行科學(xué)、全面的分類,并提出完善的判斷標(biāo)準(zhǔn)等解決對(duì)策。第四部分的主要內(nèi)容針對(duì)的是商標(biāo)領(lǐng)域內(nèi)的用語(yǔ)不規(guī)范問(wèn)題。詞語(yǔ)的使用比漢字的使用問(wèn)題更為復(fù)雜,需要考慮語(yǔ)義與固定搭配以及創(chuàng)新性的問(wèn)題。第四章將不規(guī)范用語(yǔ)分為不良含義和自造詞兩大類別。分析了構(gòu)成不良影響需要考慮的因素和判斷標(biāo)準(zhǔn),并對(duì)自造詞的問(wèn)題在分析商標(biāo)特性和法律性質(zhì)的基礎(chǔ)上提出參考標(biāo)準(zhǔn)和立法期許。
[Abstract]:As a symbol that distinguishes the source of goods or services, a trademark is widely used and disseminate in the market. The economic value of a trademark, namely, the value of goodwill, is the value that the operator pays most attention to. But it is not negligible that any symbol (especially the language and character symbol) bears and contains a certain exchange of information and cultural values. In accordance with certain norms and even legal requirements, the trademark is no exception. In practice, in order to highlight the significance of the trademark, the trademark applicant often designs and uses some new marks. In this part of the innovative sign there is an unstandardized use of language and language. With the national general language and writing law, In many fields, such as education, culture and other fields, there is no clear regulation on how to apply in the field of trademark law. The current < Trademark Law > stipulates in the tenth first paragraph (eight) that the "harmful to socialist moral customs or other adverse effects" may not be used and registered as a trademark. But the reality is that there is a complex phenomenon of non standard words and expressions in the application of registration. The trademark examination work can be used for reference because there is no strict and reasonable standard. It leads to the phenomenon that many trademarks are inflow into the market, and even the result of the trademark examination is spear. The trademark plays a role in the social life of today. It is becoming more and more important that the language and language in the trade mark will also affect the social and cultural order at the same time. What are the reasons for the non standard language and language in the trademark? From the angle of analysis, we try to demonstrate the legitimacy of the irregular use of language and language in the registration of trademark registration, and answer the standard of the non standard language and language in the trademark registration, so as to balance the interests of the parties, ensure the stability and inheritance of cultural information, achieve the goal of maximizing the social welfare, and seek teaching in a generous way. This paper is divided into four parts: The main content of the first part is the introduction of the relationship between the trademark and the standard language and character. In this part, the research background of the non standard use of language and characters in the trademark field is expounded, and the use of the non standard words and characters is divided into two kinds of non standard words and nonstandard terms in accordance with the nature of the language and characters. After analyzing the causes of the non standard use of pragmatic words in the field of trademark, the shortcomings of the existing legal provisions are evaluated and analyzed. The second part focuses on the legitimacy of the use of language and characters in the field of trademark law. From the two points of view, the necessity of regulating the non standard words in the field of trade marks is analyzed and compared. The state general language and writing method > looks at the public law attributes of the regulation work of language and writing, and seeks the basis for the regulation of the use of non standard language and characters in the field of trademark law. On this basis, it puts forward suggestions to improve the relevant laws and regulations. The third part and the fourth part are on the basis of justification. The main content of the third chapter is about the non standard use of the trademark registration. The Chinese character is a more stable and closed system. The national general language and writing law stipulates that the general language and characters of our country are standard Chinese characters, but the trademark law and its supporting documents are for the standardization of Chinese characters. On the basis of empirical research, on the basis of the relevant norms, the problem of non standard word use is scientifically, fully classified, and a perfect criterion for judgement is put forward. The main content of the fourth part is the problem of irregular usage in the field of trademark. The use of words is more than the use of Chinese characters. More complex, it is necessary to consider the problem of semantic and fixed collocation and innovation. The fourth chapter divides the nonstandard terms into two categories of bad meaning and self-made words. This paper analyzes the factors and criteria to be considered in the formation of adverse effects, and puts forward the reference standard and the standard of the self-made words on the basis of the analysis of the characteristics of the trademark and the legal nature. The legislation is expected.
【學(xué)位授予單位】：中央民族大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：D923.43

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本文編號(hào)：1956316