本文關(guān)鍵詞：O2O商業(yè)模式下網(wǎng)站經(jīng)營(yíng)者民事責(zé)任研究　出處：《華中師范大學(xué)》2016年碩士論文　論文類(lèi)型：學(xué)位論文

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【摘要】：隨著電子商務(wù)的普及,人們的生活方式和消費(fèi)觀念發(fā)生了翻天覆地的變化,大眾已經(jīng)逐漸接受了通過(guò)互聯(lián)網(wǎng)進(jìn)行消費(fèi)。如何將更多的消費(fèi)群體從線下吸引到線上成為了電子商務(wù)領(lǐng)域亟待解決的問(wèn)題,于是誕生了新的電子商務(wù)模式——O2O(Online To Offline)模式。O2O服務(wù)使得人們的生活方式發(fā)生了極大的改變,這種新型的集線上支付、線下服務(wù)于一體的方式不受時(shí)空限制,消費(fèi)者足不出戶就能選購(gòu)自己心儀的商品和服務(wù),從而大大提高交易效率,促進(jìn)經(jīng)濟(jì)的發(fā)展。但是由于O2O模式有多方參與者,消費(fèi)者、實(shí)體經(jīng)營(yíng)者及網(wǎng)站經(jīng)營(yíng)者之間的法律關(guān)系復(fù)雜。同時(shí)由于法律的滯后性,導(dǎo)致現(xiàn)實(shí)生活中O2O糾紛層出不窮。本文依照“提出問(wèn)題-分析問(wèn)題-解決問(wèn)題”的思路,先用數(shù)據(jù)引出O2O網(wǎng)站投訴量巨大的問(wèn)題。從正文開(kāi)始,第一部分是O2O商業(yè)模式的界定,從概念入手詳細(xì)介紹什么是O2O商業(yè)模式、O2O商業(yè)模式的類(lèi)型、特點(diǎn)及其迅速發(fā)展的原因。第二部分通過(guò)對(duì)O2O網(wǎng)站經(jīng)營(yíng)者法律地位的剖析,明確其與商家及消費(fèi)者的法律關(guān)系。廣場(chǎng)模式和商城模式下的O2O網(wǎng)站經(jīng)營(yíng)者與線下商家訂立協(xié)議時(shí)處于居間人的法律地位,而代理模式的O2O網(wǎng)站與線下商家之間則是代理關(guān)系；O2O網(wǎng)站向消費(fèi)者提供服務(wù)時(shí)是網(wǎng)絡(luò)服務(wù)合同的一方當(dāng)事人。第三部分主要探討O2O網(wǎng)站經(jīng)營(yíng)者的違約責(zé)任。這一部分主要是介紹違約責(zé)任的表現(xiàn)形式,如不能保證支付或權(quán)利實(shí)現(xiàn),違背誠(chéng)實(shí)信用原則等。接著分析違約責(zé)任的免責(zé)事由、歸責(zé)原則、承擔(dān)方式等。第四部分討論O2O網(wǎng)站經(jīng)營(yíng)者的侵權(quán)責(zé)任。這一部分介紹侵權(quán)責(zé)任的表現(xiàn)方式,有直接侵權(quán)和間接侵權(quán)兩種,直接侵權(quán)主要包括網(wǎng)站欺詐和故意泄露消費(fèi)者信息；間接侵權(quán)包括商戶信息審核不當(dāng)、用戶信息收集保管不當(dāng)、不禁止不正當(dāng)競(jìng)爭(zhēng)等。同時(shí)分析侵權(quán)責(zé)任的歸責(zé)原則、責(zé)任構(gòu)成、承擔(dān)方式等。最后一部分是關(guān)于我國(guó)O2O網(wǎng)站經(jīng)營(yíng)者民事法律責(zé)任的立法不足及完善的建議。這一部分先分析了我國(guó)O2O網(wǎng)站經(jīng)營(yíng)者民事法律責(zé)任立法方面的不足之處,進(jìn)而提出相應(yīng)的完善建議。一方面要明確O2O網(wǎng)站經(jīng)營(yíng)者的法律地位,健全我國(guó)O2O市場(chǎng)的法律規(guī)范,同時(shí)也要建立多元化的訴訟解決機(jī)制。希望本文的研究能對(duì)我國(guó)O2O行業(yè)立法做出貢獻(xiàn)。
[Abstract]:With the popularity of e-commerce, people's lifestyles and consumption concepts have undergone tremendous changes. The public has gradually accepted consumption through the Internet. How to attract more consumers from offline to online has become an urgent problem in the field of e-commerce. Therefore, the new e-commerce mode -- O2O (Online To Offline) mode has been born. O2O service makes people's life style has changed greatly, this new online payment and offline services in one way by time and space, consumers can stay at home to buy their favorite goods and services, thus greatly improve transaction efficiency, promote economic development. But because of the multiparty participants in the O2O model, the legal relationship between the consumer, the entity operator and the website operator is complex. At the same time, due to the lag of the law, the O2O disputes in real life emerge in an endless stream. In accordance with the idea of "putting forward questions - analyzing problems - solving problems", this paper first uses data to lead to the huge amount of complaints from O2O websites. From the beginning of the text, the first part is the definition of O2O business mode. From the concept, it introduces in detail what the O2O business mode, the type and characteristics of O2O business mode and the reasons for its rapid development. The second part, through the analysis of the legal status of the O2O website operators, clarifies the legal relationship with the merchants and consumers. O2O website operator and line mode and Square Mall mode under the business agreement in the legal status of the intermediary, and between the proxy mode O2O website with the next line of business is the agency relationship; O2O website to provide services to consumers is the network service contract a party. The third part mainly discusses the liability for breach of contract of O2O website operators. This part mainly introduces the manifestation of the liability for breach of contract, such as the failure to guarantee the realization of payment or rights, and the violation of the principle of honesty and credit. Then it analyzes the disclaimer, the principle of imputation and the way of undertaking the liability for breach of contract. The fourth part discusses the tort liability of O2O website operators. This part introduces the tort liability form, there are two kinds of direct infringement and indirect infringement, direct infringement mainly includes website fraud and intentional disclosure of consumer information; indirect infringement includes business information, user information collecting audit improper improper, does not prohibit unfair competition etc.. At the same time, it analyzes the principle of liability fixation, the constitution of responsibility and the way of undertaking the liability for tort. The last part is the legislative insufficiency and perfect suggestion about the civil legal liability of the O2O website operators in China. This part first analyzes the shortcomings of the civil legal liability legislation of O2O website operators in China, and then puts forward the corresponding suggestions. On the one hand, we should make clear the legal status of the O2O website operators, improve the legal norms of the O2O market in China, and also establish a diversified litigation settlement mechanism. It is hoped that this study will contribute to the legislation of O2O industry in China.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類(lèi)號(hào)】：D923

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