本文選題：律師業(yè)　切入點(diǎn)：適度專業(yè)化　出處：《湖南大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著社會(huì)經(jīng)濟(jì)進(jìn)步以及人們法制意識(shí)的增強(qiáng)，我國(guó)律師業(yè)有了長(zhǎng)足的發(fā)展，與此同時(shí)律師業(yè)的競(jìng)爭(zhēng)環(huán)境卻日趨激烈。湖南銀聯(lián)律師事務(wù)所（下稱“銀聯(lián)律所”）成立之初占據(jù)證券法律服務(wù)專業(yè)化的高位，曾經(jīng)業(yè)績(jī)輝煌，但在新的競(jìng)爭(zhēng)環(huán)境下，銀聯(lián)律所卻逐漸失去市場(chǎng)競(jìng)爭(zhēng)力。 本文根據(jù)戰(zhàn)略研究的理論研究成果，結(jié)合筆者執(zhí)業(yè)實(shí)踐，從銀聯(lián)律所面對(duì)的內(nèi)外環(huán)境分析入手，總結(jié)出銀聯(lián)律所的機(jī)遇與挑戰(zhàn)，優(yōu)勢(shì)和劣勢(shì)。然后對(duì)銀聯(lián)律所可能采取的競(jìng)爭(zhēng)戰(zhàn)略逐一分析，認(rèn)為現(xiàn)階段銀聯(lián)律所只能采用“適當(dāng)專業(yè)化”集中型戰(zhàn)略發(fā)展路徑。在選擇專業(yè)化方向和細(xì)分市場(chǎng)上，筆者運(yùn)用目標(biāo)市場(chǎng)定位的GE矩陣分析法，確定銀聯(lián)律所應(yīng)自我定位于“中小企業(yè)非訴法律服務(wù)專家”，專注于為長(zhǎng)株潭地區(qū)的中小型企業(yè)提供日常深度類、投融資、兼并收購(gòu)類的法律服務(wù)。最后，，以戰(zhàn)略績(jī)效管理工具的平衡計(jì)分卡思想作為銀聯(lián)律所“適度專業(yè)化”戰(zhàn)略執(zhí)行的框架，從財(cái)務(wù)、客戶、內(nèi)部流程、學(xué)習(xí)與成長(zhǎng)四個(gè)向度出發(fā)構(gòu)建了12個(gè)戰(zhàn)略目標(biāo)和7個(gè)具體行動(dòng)方案，并提出組織和分配制度的改革應(yīng)作為戰(zhàn)略實(shí)施的組織保障。 本文系統(tǒng)辨證地分析了銀聯(lián)律所市場(chǎng)競(jìng)爭(zhēng)現(xiàn)狀，制定了恰當(dāng)?shù)膽?zhàn)略措施，希望能對(duì)正處于轉(zhuǎn)型和探索期的銀聯(lián)律所提供戰(zhàn)略方面幫助和指導(dǎo)，促進(jìn)銀聯(lián)律所發(fā)展壯大；也希望對(duì)發(fā)展水平和行業(yè)環(huán)境相似的中西部其他律師事務(wù)所提供參考和借鑒。
[Abstract]:With the social and economic progress and the enhancement of people's awareness of the legal system, the legal profession in our country has made great progress. At the same time, the competitive environment of the legal profession is becoming increasingly fierce. When the Hunan UnionPay Law firm (hereinafter referred to as the "UnionPay Law firm") was established, it occupied a high position in the specialization of securities legal services, and had a brilliant performance, but in the new competitive environment, UnionPay is losing market competitiveness. Based on the theoretical research results of strategic research and the author's practice, this paper summarizes the opportunities and challenges of UnionPay firms from the analysis of the internal and external environment faced by UnionPay Law firms. Strengths and weaknesses. Then the competitive strategy that may be adopted by UnionPay firms is analyzed one by one, and it is concluded that at the present stage, UnionPay firms can only adopt the "appropriate specialization" centralized strategy development path. In choosing the direction of specialization and the market segments, By using the GE matrix analysis method of target market orientation, the author determines that UnionPay Law firm should position itself as "non-litigation legal service expert of small and medium-sized enterprises", focusing on providing daily depth classes, investment and financing for small and medium-sized enterprises in Changsha-Zhuzhou-Xiangtan area. Finally, the balanced Scorecard idea of strategic performance management tools is used as the framework for the "moderately professional" strategic implementation of UnionPay firm, from the financial, customer, internal processes, Based on the four dimensions of learning and growth, 12 strategic objectives and 7 concrete action plans are constructed, and the reform of the organization and distribution system should be taken as the organizational guarantee for the implementation of the strategy. This paper systematically analyzes the current situation of market competition of UnionPay firms, and formulates appropriate strategic measures, hoping to provide strategic help and guidance to the firms in the period of transition and exploration, so as to promote the development and growth of UnionPay firms. It also hopes to provide reference to other law firms in the Midwest with similar development level and industry environment.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：D926.5

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 馮晉江;律師事務(wù)所“規(guī)�；眴�(wèn)題的幾點(diǎn)反思[J];中國(guó)司法;2005年07期

2 陳宜;;我國(guó)中小型律師事務(wù)所發(fā)展初探(上)——以北京地區(qū)律師事務(wù)所為藍(lán)本[J];中國(guó)司法;2009年11期

3 林鴻;;律師事務(wù)所規(guī)模化對(duì)策研究[J];福建政法管理干部學(xué)院學(xué)報(bào);2008年04期

4 呂冰心;;中美律師行業(yè)的六大差異[J];法人雜志;2007年10期

5 杜國(guó)棟;王進(jìn)喜;;律師新角色——律師營(yíng)銷調(diào)查問(wèn)卷分析報(bào)告[J];法人雜志;2007年11期

6 張華;;基于律師團(tuán)隊(duì)服務(wù)管理的集成化法律服務(wù)研究[J];法治研究;2007年12期

7 張曉健;;論律師在承接產(chǎn)業(yè)轉(zhuǎn)移中的企業(yè)法律體檢服務(wù)[J];中國(guó)司法;2010年09期

8 肖明超;;從遠(yuǎn)到近：公眾需求呼喚律師營(yíng)銷[J];法人雜志;2007年11期

9 聶丹;;“倒T型”人才培養(yǎng)模式和“555111”工程研究——本世紀(jì)復(fù)合型人才培養(yǎng)模式探索[J];經(jīng)濟(jì)研究導(dǎo)刊;2009年03期

10 吳北平;郭蘋;;企業(yè)戰(zhàn)略管理前沿問(wèn)題綜述[J];科技情報(bào)開發(fā)與經(jīng)濟(jì);2008年33期

相關(guān)重要報(bào)紙文章 前1條

1 申欣旺;[N];法制日?qǐng)?bào);2007年

本文編號(hào)：1631589